Shoppers aren’t thinking about where a business is based or how a product gets to them, while business owners are burdened with the logistics and legality of selling cross border. Des says, “When you have different audiences, it’s super important that you’re talking to them in the way they care about.” “The easy button” for selling globally And it was important to tailor the message to different business owners.
With so many updates, the biggest task for the product marketing team was getting the right information to the right business owner. “Can we even the score back toward entrepreneurship and independent merchants?” asks Glen.
This is especially important as expenses are on the rise, online advertising becomes more restricted, and consumers are bombarded with choice. When it comes to the guiding principles behind product releases and updates, it all comes down to making things easier for business owners. How Shopify builds and markets product releases Don't miss an episode! Subscribe to Shopify's Podcast.